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1970 Maximum Muscle: The Pinnacle of Muscle Car Power (Hardcover)

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In 1970, the American muscle car was as fast and outrageous as it would ever get. But the end was nigh, and 1970 Maximum Muscle dives head-first into the storm before the calm.

Wherever you mark the beginning of the muscle car era—Oldsmobile’s 1949 Rocket 88, Chrysler’s 1951 FirePower engines, the 1964 Pontiac GTO—one thing is certain: in 1970, the era that had witnessed a parade of gloriously powerful, stylish, and brawny cars apt to make the hearts of even the most dispassionate squares go pitter-patter was sucking fumes. Gasoline shortages, skyrocketing fuel prices, insurance-industry bean counters, rising ecological concerns, and new, more fuel-efficient imports all conspired to consign the American muscle car to an ugly and unseemly denouement. Yet 1970 saw the actual zenith of the cars themselves, the year manufacturers pulled out all the stops and produced the most powerful and stunning machines the automotive world had ever seen.

1970 Maximum Muscle not only explores the factors that led to the decline of the most exciting era in the American automotive industry, it details some of the new models and model options that arguably made 1970 the climax of the muscle car era from engineering, styling, and cultural standpoints. As the war among GM, Ford, Chrysler, and AMC played out at dealerships, dragstrips, and drive-ins, ready-and-willing gearheads drove off dealer lots in potent behemoths like the Buick GSX, Oldsmobile 4-4-2, and Ford Torino Cobra. Muscle car stalwarts like the SS Chevelle, Pontiac GTO, and Plymouth ’Cuda became available with optional LS-6, Stage 1, and Hemi engines, respectively. Manufacturers ratcheted up the advertising hyperbole at the same time, offering performance packages with names like “Six-Pack,” “Ram Air,” and “Cobra Jet,” while spoilers, scoops, hood tachometers, and decal packages were de rigueur. Meanwhile, on the popular SCCA Trans Am circuit, top drivers campaigned more nimble muscle off-the-rack cars like the Camaro Z/28 and Boss 302 Mustang. 

1970 Maximum Muscle is an entertaining and rollicking look at the muscle car's peak year!

About the Author

Mark Fletcher is an automotive historian and muscle car enthusiast who has owned almost 100 performance cars from the late 1960s and early 1970s. He lives in Southern California with his wife Cheryl and is active in several automotive clubs and organizations.

Richard Truesdell has contributed to Motor Trend, Automobile, Muscle Car Review, National Geographic Traveler, and other publications. His 2005 trip from London to Maranello and back in a Ford GT and Dodge Viper was published in Octane. He is co-author, with Mark Fletcher, of Hurst Equipped (2012).

Praise For…

Praise for the author’s Top Muscle:
"When Top Muscle says it focuses on the rarest of the rare, it really means it. Top Muscle follows a simple and undeniably effective formula." AutoWeek
"Car enthusiasts today have access to an ever-broadening selection of muscle car books. This particular work was written by Darwin Holmstrom to highlight some of the most sought-after cars of the era. The cars selected are often intriguing, not simply because they have rare drivetrains, but because of particular attributes or histories . . . . It’s attractive and interesting, and includes a number of cars we’ve not seen previously. We just can’t help wanting to know more about them." - Hemmings Muscle Machines
Praise for the author’s Indian Motorcycle:
"Anyone passionate about the marque will be glued to the pages for hours."
- Rider Magazine

"Indian Motorcycle, America’s First Motorcycle Company reaches back to the turn of the last century to tell the story of Indian’s foundation as a bicycle company, its move into motorcycles and its turbulent ups and downs over the years."
- Maxim

"Whether you’re nostalgic for that era or if you just thrill to its cars, you will really enjoy this celebration of peak muscle."Hemmings Muscle Machines

Product Details
ISBN: 9780760366783
ISBN-10: 0760366780
Publisher: Motorbooks
Publication Date: May 11th, 2021
Pages: 176
Language: English