Inspired by Brown University’s beloved course—The Entrepreneurial Process—Danny Warshay’s See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.
The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact.
In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown’s Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them.
Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them.
Leveraging Warshay’s own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.
“Sneaking into Danny’s famous course at Brown was one of the best entrepreneurial investments I’ve ever made. Now with See, Solve, Scale anyone can learn Danny’s essential business secrets to bring their ideas to life.”
—Joe Gebbia, co-founder of Airbnb and Chairman of Airbnb.org
“Want to make the world a better place? Learn how to be an entrepreneur! In See, Solve, Scale, Danny is masterful at breaking that intimidating word into simple, clear steps that anyone can follow."
—Evan Sharp, co-founder of Pinterest
“If you are an entrepreneur or ever dreamed of creating something that matters, this book is a low-risk, high-reward resource for making it happen.”
—Teresa Amabile, Baker Foundation professor, Harvard Business School
“Brown University doesn’t need a business school—it has Danny Warshay. For liberal arts grads with a passion to improve the world and be their own boss, See, Solve, Scale helps you escape Plato’s cave and see the entrepreneurial light.”
—Barry Nalebuff, Milton Steinbach professor, Yale School of Management, and cofounder of Honest Tea
“See, Solve, Scale makes what has been exclusive Ivy League training accessible to everyone. It is now my go-to recommended reading for all entrepreneurs we engage with in the diverse communities we serve and beyond.”
—Marcos Gonzalez, founder and managing partner, VamosVentures
“Danny Warshay’s See, Solve, Scale makes a fundamental connection between a liberal arts education and entrepreneurship. That he does so with stories and examples of a diverse set of founders of all ages and backgrounds makes this the perfect book for all aspiring entrepreneurs.”
—Mary Schmidt Campbell, Ph.D., president, Spelman College
“Danny Warshay is an entrepreneurial hero unlocking the power of entrepreneurship for the rest of us. Read it, roll up your sleeves, and change the world.”
—Andrew Yang, Former 2020 Presidential Candidate, entrepreneur, and non-profit founder
“A visionary tome...[Warshay] may have written the most practical, down-to-earth business book since Stephen R. Covey’s The 7 Habits of Highly Effective People.”
“[Warshay] delves into the ins and outs of entrepreneurship, challenging popular misconceptions and making you believe that you can do it too.”
—CEO Today Magazine, “The 10 Most Inspiring Business Books for 2020”
"Written not for 'Big E' Entrepreneurs like Jobs, Bezos and Musk, but for 'little e' entrepreneurs like college undergraduates or any person with a problem in need of a methodology to 'see' the problem better, 'solve' it with more imagination and 'scale' it bigger. See, Solve, Scale provides everyone with the methodology and tools to create and realize innovative value for themselves, their communities and the world."
—Bob Johnston, Founder and Managing Associate, Strategy Innovation Group