In the modern day, so much of our focus circles around the internet and technology. In this social media age, working as an influencer is become a more and more viable career choice. That being said, few people realize the amount of time, effort, and research that is required to build a successful influencer career. Despite the claims of many people saying that being an influencer "isn't a real career", it could be argued that it requires more work than some other professions out there. Throughout the course of this book, we'll go over the various ways a person can start to build their influencer brand, as well as some of the pitfalls one might not notice before they step into the social media world.