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Browse Books: Business & Economics / Advertising & Promotion

I love it. What is it?: The power of instinct in design and branding By Gyles Lingwood Cover Image
$39.95
Propaganda By Edward Bernays Cover Image
$14.95
Contagious: Why Things Catch On By Jonah Berger Cover Image
$18.99
Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind By Priscilla McKinney Cover Image
$25.99
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series) By Drew Eric Whitman Cover Image
$17.95
Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
$19.99
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter, Jessica Gioglio Cover Image
$47.00
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. By Bill Schley Cover Image
$16.95
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business By Donald Miller, J. J. Peterson Cover Image
$22.99
The Brand Gap: Revised Edition By Marty Neumeier Cover Image
$39.99
Reality in Advertising By Rosser Reeves Cover Image
$14.95
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
$18.00
Positioning: The Battle for Your Mind By Al Ries, Jack Trout Cover Image
$22.00
Socratic Selling: How to Ask the Questions That Get the Sale By Kevin Daley Cover Image
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A Technique for Producing Ideas (Advertising Age Classics Library) By James Young Cover Image
$10.00
Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
$20.95
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Podcasting for Dummies By Tee Morris, Chuck Tomasi Cover Image
$29.99
Influencer: Building Your Personal Brand in the Age of Social Media By Brittany Hennessy Cover Image
$15.95
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image
$27.00
Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
$31.95
Branding: In Five and a Half Steps By Michael Johnson Cover Image
$50.00
D&ad. the Copy Book By D&ad (Editor) Cover Image
By D&ad (Editor)
$25.00
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence By Dan B. Nelken Cover Image
$17.99
101 Things I Learned® in Advertising School By Tracy Arrington, Matthew Frederick Cover Image
$18.99

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