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Browse Books: Business & Economics / Advertising & Promotion

Propaganda Cover Image
Contagious: Why Things Catch On Cover Image
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer Cover Image
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Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business Cover Image
Why Advertising Fails: And How to Make Yours Succeed Cover Image
Influencer: Building Your Personal Brand in the Age of Social Media Cover Image
The Brand Gap: Revised Edition Cover Image
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence Cover Image
Full Circle Marketing Cover Image
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Cover Image
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Cover Image
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business Cover Image
Find Your Difference: Challenging Conformity in Business and in Life Cover Image
Confessions of an Advertising Man Cover Image
Advertising Concept Book 3E: Think Now, Design Later Cover Image
D&ad. the Copy Book Cover Image
By D&ad (Editor)
Positioning: The Battle for Your Mind Cover Image
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. Cover Image
Brain Surfing: The Top Marketing Strategy Minds in the World Cover Image
20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads Cover Image
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Yes!: 50 Scientifically Proven Ways to Be Persuasive Cover Image
Ogilvy on Advertising Cover Image
Reality in Advertising Cover Image