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Browse Books: Business & Economics / Advertising & Promotion

I love it. What is it?: The power of instinct in design and branding By Gyles Lingwood Cover Image
Propaganda By Edward Bernays Cover Image
Contagious: Why Things Catch On By Jonah Berger Cover Image
Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind By Priscilla McKinney Cover Image
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series) By Drew Eric Whitman Cover Image
Yes!: 50 Scientifically Proven Ways to Be Persuasive By Noah J. Goldstein, Ph.D., Steve J. Martin, Robert Cialdini, Ph.D. Cover Image
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter, Jessica Gioglio Cover Image
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less. By Bill Schley Cover Image
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business By Donald Miller, J. J. Peterson Cover Image
The Brand Gap: Revised Edition By Marty Neumeier Cover Image
Reality in Advertising By Rosser Reeves Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
Positioning: The Battle for Your Mind By Al Ries, Jack Trout Cover Image
Socratic Selling: How to Ask the Questions That Get the Sale By Kevin Daley Cover Image
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A Technique for Producing Ideas (Advertising Age Classics Library) By James Young Cover Image
Confessions of an Advertising Man By David Ogilvy, Sir Alan Parker (Foreword by) Cover Image
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Podcasting for Dummies By Tee Morris, Chuck Tomasi Cover Image
Influencer: Building Your Personal Brand in the Age of Social Media By Brittany Hennessy Cover Image
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates By Brittany Hodak Cover Image
Advertising Concept Book 3E: Think Now, Design Later By Pete Barry Cover Image
Branding: In Five and a Half Steps By Michael Johnson Cover Image
D&ad. the Copy Book By D&ad (Editor) Cover Image
By D&ad (Editor)
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence By Dan B. Nelken Cover Image
101 Things I Learned® in Advertising School By Tracy Arrington, Matthew Frederick Cover Image